Web Site Checklist for Search Engine Optimization (Easy and Quick SEO)

Print out this checklist and survey your web site. - How did you do?

Does your home page answer the four principle questions?
What are you offering me? Are you trying to sell me something or is it a free information resource?
Why should I believe you? Credibility
What's in it for me? Benefit
Who are you? Contact Information and About You
Is your home page greeting and message visible "above the fold", without scrolling down the page?
Can visitors find information easily?
Can Visitors get to important or common information in two clicks or less?
Do you have a clear and consistent method of navigation throughout the web site?
Can visitors bookmark individual pages?
Can visitors easily find contact information, phone numbers or email addresses on every page?
Does each page contain links to related topics, web sites, definitions, accessories, "buy now" or "contact now" (action option)?
Have you run a spell check on every page, and then checked to make sure you used the write words two?
Have you provided your visitors with a reason to remember you and come back later?
Can you visualize specific community members who will benefit from your web site?

Slightly Technical Stuff

Does every page have a unique Title?
Does your Title contain the Keywords for the page, and vice versa?
Are your Keywords also used in the test on the page?
Are your page titles more than one word, and more than 30 characters?
Do you have Alternate Text Tags for your images?
Are your Metatags current?
Do you use Text Links to other pages? (Spider Bots can not follow Buttons or Images)
Have you submitted your pages to the Search Engines?
Do you share reciprocal links?
Have you optimized your HTML, and do your pages have 25% text or more (higher ratio is better)?

By John Mehrmann