3 Reasons to Secure Your Own Domain Name

When starting an online business, you might be tempted to use one of those "free" web page hosting services. You should beware of these plans if you want to build a successful web business. Having your own domain name is extremely important - even if it means buying cheap web hosting services! Here are three solid reasons you should secure your own domain name.

1. Build Trust with Customers

When visitors arrive at your site, they want to know that your company is legitimate and that it is there to stay. With your own domain name you reveal that you are in it for the long haul. For the mere price of cheap web hosting through a virtual host, you can have your own domain name and site up and running for as little as $20 or less as an initial investment. Some low cost hosting packages are as low as $5 or $6 per month!

It's well worth the investment to establish your own domain name and pay a small monthly fee for cheap web hosting. When you gain the trust of visitors, it's much easier to turn them into paying customers.

2. Freedom in Your Web Design

With your own domain name, you have total freedom to design your site the way you want. Even virtual hosts that offer cheap web hosting will give you the freedom to use the type of web design that will work best for your business. If you need to use PHP in your web design, you can easily find a low cost web hosting package that offers PHP integration. If you need to add MySQL databases to your site, you can find web site hosting packages with this feature included.

Another reason you need freedom to design your site is so you can test different designs and presentations to see which gets the most response from your visitors. Even with cheap web hosting, you can test almost unlimited presentations any time you want!

3. Maximize Your Promotion Efforts

When you secure your own domain name, you have complete freedom in your promotions. Many search engines, directories and other promotional sites will frown at "free" hosted sites. When you use a free web page hosting service, your site pages are placed on a website along with many other types of businesses. The search engines will not recognize your site as being a unique entity. They might even lump your site into categories with other sites that are using the free service. This wounds your promotional efforts tremendously, and you end up wasting time and money.

You'll actually save money in the long run with your own domain hosting. By securing a domain name and taking advantage of cheap web hosting, you can promote your site to the fullest.

Even with cheap web hosting packages, you can still receive a wealth of features and benefits such as email accounts, auto responders, PHP and MySQL capabilities, password protected directories and even reseller hosting opportunities.

Use these tips to start building your web business today!

By Chris Robertson
Article Index